Car
Masculine you could have a man who looks rather strong and in control, a working class male. Who is dressed in a suit and is holding a briefcase. He gets into the car with straight facial expression and looks rather hard and uncaring. This shows a masculine advert.
Feminine You could have a woman using her car to take her children to school. She could be in a rush, trying to get her children into her car and then getting in and driving them to school. This conveys a feminine advert.
Bottled Beer
Masculine you could have a male at the bar with his friends. He goes over to the bar and orders the beer he does this in a very strong and powerful way, he then rips the top of using his teeth. This conveys a masculine advert.
Feminine You could have a women going over to the bar in a sexual way, while the men at the bar stare as she walks. She then orders the bottled beer and drinks it in a seductive way. This shows a feminine advert.
Trainers Masculineyou could have the male wearing the trainers while at the gym exercising and pumping weights, he will be sweaty and flustered, this conveys a masculine advert.
FeminineYou could have a female wearing the trainers while out shopping with her friends, she can also be wearing a stylish tracksuit to go with it. She could be wearing these trainers for comfort while she’s out on a long day of shopping.
Masculine you could have a man who looks rather strong and in control, a working class male. Who is dressed in a suit and is holding a briefcase. He gets into the car with straight facial expression and looks rather hard and uncaring. This shows a masculine advert.
Feminine You could have a woman using her car to take her children to school. She could be in a rush, trying to get her children into her car and then getting in and driving them to school. This conveys a feminine advert.
Bottled Beer
Masculine you could have a male at the bar with his friends. He goes over to the bar and orders the beer he does this in a very strong and powerful way, he then rips the top of using his teeth. This conveys a masculine advert.
Feminine You could have a women going over to the bar in a sexual way, while the men at the bar stare as she walks. She then orders the bottled beer and drinks it in a seductive way. This shows a feminine advert.
Trainers Masculineyou could have the male wearing the trainers while at the gym exercising and pumping weights, he will be sweaty and flustered, this conveys a masculine advert.
FeminineYou could have a female wearing the trainers while out shopping with her friends, she can also be wearing a stylish tracksuit to go with it. She could be wearing these trainers for comfort while she’s out on a long day of shopping.
